MWS Tutorials – Facebook Custom Audiences

Facebook Marketing: Creating A Custom Audience From Website Visitors For Retargeting

Facebook Marketing: Creating A Custom Audience From An Uploaded Email List

Facebook Marketing: Creating Facebook Ads Targeting Your Custom Audience

BONUS VIDEO: Facebook Marketing – Getting Help Managing Your Ads – Setting The Ad Advertising Ad Role. 

Step-by-Step Instructions: 

A. Click “Ads Manager” link or go to https://www.facebook.com/ads/manage/home
B. Click “Settings” in left sidebar
C. Type in Password for Facebook account (it asks every time)
D. Scroll to “Ad Account Roles”
E. Click “Add a User”
F. Type in User’s Name and Select “Ad Account Advertiser”
G. Click Submit

IMPORTANT UPDATE: You should friend the person first and also set them as an Advertiser Role for Your Fan Page if you plan to run Newsfeed Ads. Here is a screenshot with steps you need to follow to set the Page Role to “Advertiser”

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